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Customer System

Build a customer base.
Not just your next order.

Finding customers doesn't mean trying everything and hoping something works.

It means choosing how you're going to create conversations, deciding what you're prepared to do consistently, and then doing it.

Where it makes sense for the customer, we're looking to build subscriptions.

The work is in creating the opportunity, having the conversation and following up.

Once a customer chooses a subscription, Wellness.club handles the ongoing payment, order and fulfilment, so you don't have to recreate that sale every month.

Prefer to watch?

Let me talk you
through the whole thing.

I'll take you through the Customer System, how I'm using it myself, and what it actually looks like in practice.

Grab a cuppa and I'll walk you through it.

Your first milestone

30 customers.

Customer base
30
customers
Planning average
Β£50
average customer spend
Monthly sales
Β£1,500
30 Γ— Β£50
At 27% commission
Β£405
planning example

Real life won't look this tidy.

Customers don't all conveniently spend Β£50 every month.

One customer might spend Β£132 on a three-month subscription and then nothing for the next two months. Someone else might order monthly. Another might make a one-off purchase.

The Β£50 average simply gives us a way to work backwards. It helps us understand the size of customer base we're aiming to build.

This is a planning example, not an earnings guarantee. Actual customer spend, ordering frequency, sales and commission will vary.

The Customer System

Three things.
That's it.

Achievers Customer System
Show up. Start conversations. Follow up. Repeat.

Open each step when you're ready. You don't need to take the whole page in at once.

SHOW UP

Conversations need somewhere to start.

Choose your method.
Choose your numbers.
Choose your rhythm.
Then do it.

Customers come through conversations.

So your first job isn't to sell something. It's to create enough opportunities for those conversations to happen.

You might work online. You might start with people you know. You might use leaflets, catalogues, events, samples or local networking.

There isn't one right method. But there does need to be a method.

ONLINE PEOPLE YOU KNOW LEAFLETS CATALOGUES EVENTS SAMPLES LOCAL NETWORKING

Pick an approach that fits you.

You don't need to do everything. Choose something that fits your time, your personality and the way you're comfortable working. Then give it a proper chance to work.

Need help choosing?

I need some ideas.

Explore different ways to create customer conversations.

Customer Acquisition Menu β†’ DMO Recipe Book β†’

I want to work online.

Use the tools we've already built to help you get moving.

AI Recipe Book β†’

I want to start with people I know.

Start with the relationships already around you.

Achievers Contact Map β†’ Success Is Closer Than You Think β†’

What does showing up look like for you?

Your plan

How will you create conversations?

Choose the approach you're actually going to use.

Your numbers

How much activity are you committing to?

What will you actually do?

Your rhythm

When will you do it?

Decide where it fits into your week.

Here's mine.

I've chosen leaflets and catalogues.

My minimum is to go out twice a week for at least two hours. My goal is to reach at least 300 houses.

I deliver leaflets first. Around two weeks later I return to the same houses with catalogues. Then I go back again to collect them.

Then I repeat the cycle.

That's my system. I know what I'm doing, how much I'm doing and how often I'm doing it.

Why consistency matters.

I delivered just over 300 leaflets.

I got no customers.

It would have been very easy to decide the leaflets didn't work. I didn't.

Two weeks later I went back to the same houses with catalogues. Then I went back again to collect them.

That's when the conversations started.

3 customers
Β£59.63 commission
2 subscriptions

People usually need to see you more than once.

One leaflet. One post. One conversation. One mention of what you do. It may not be enough.

That doesn't mean it didn't work.

Don't judge an activity from one exposure. Repeat it long enough to give it a chance to work.

Step 1 complete.
You know how you're going to show up.
TALK

You don't need a perfect script.

Ask.
Listen.
Find the next step.

Ask a question. Listen to the answer.

Then respond to what they've actually said, not to the sales pitch you thought you were about to give.

A conversation that actually happened.

Me: β€œAre you interested in supplements?”
Her: β€œNo.”
Then she paused: β€œI am looking at getting some collagen though. Do you do that?”

I didn't launch into an ingredient list. I got her to scan the QR code in the book so she could read the information herself.

She asked what it tasted like. I shared my own experience.

Then I asked: β€œWould you like a sample?”

Don't rush to the sale. Find the next step.

Sometimes that's information. Sometimes it's a sample. Sometimes it's answering a question. Sometimes it's sending a link.

You don't need to know everything.

Use the information Wellness.club provides. Check something. Send a resource. Ask for help.

Your job is to have the conversation, not memorise the website.

The Art of the Wellbeing Conversation

Go deeper into listening, asking questions and helping without turning everything into a pitch.

Open the guide β†’

Finding Customers: The Basics

Revisit the fundamentals if you want a practical overview.

Watch the video β†’
Step 2 complete.
You know how to move a conversation forward.
FOLLOW UP

Silence isn't always a no.

Follow genuine interest.
Don't assume silence means no.

People are busy.

They forget. They get distracted. They wait until payday. They mean to reply and don't.

Don't keep your follow-ups in your head.

If someone shows interest, write them down.

Know who you've spoken to. Know what they were interested in. Know what you sent them. Know what the next step is and roughly when you're going back to them.

It doesn't need to be complicated. A notebook, spreadsheet or tracker can do the job.

WHO IS IT?
WHERE ARE THEY?
WHAT'S NEXT?
WHEN AM I FOLLOWING UP?

I'm religious about my follow-up.

Not perfect.

If I planned to follow up in two days and I get to it on day three, that's fine. If I meant to follow up in a week and it's day ten, that's fine too.

What I don't do is simply never follow up.

Every one of my first three customers needed follow-up. Without it, I very likely wouldn't have had those sales.

Three customers.
Three follow-ups.

Customer one

Sample β†’ interest β†’ change of plan.

She wanted a subscription. Her circumstances changed, so she bought one product instead.

Customer two

Interested β†’ link β†’ silence.

I followed up a week later. She was still interested. Three days later, she ordered.

Customer three

Information β†’ silence β†’ questions.

I followed up. More questions followed. She then asked how to order, and did.

Follow interest. Don't chase rejection.

If somebody has said no, that's different. But if someone has shown genuine interest and gone quiet, a friendly follow-up is entirely reasonable.

Step 3 complete.
Now go back to Step 1 and keep building.

And when it becomes a subscription?

Wellness.club handles the ongoing order.

Wellness.club handles the payment, order and fulfilment. You don't need to recreate that order next month.

Your job is to go back to the system and keep building.

The Customer System

Three things.
Keep doing them.

Achievers Customer System
Show up. Start conversations. Follow up. Repeat.
DOWNLOAD THE CUSTOMER SYSTEM